Home      Understanding Search Engine Optimization Basics-Picking Keywords
 
 
 
 
 
 
 
 
 
 
 
 

Understanding Search Engine Optimization Basics-Picking Keywords

 
To understand SEO (Search Engine Optimization) you need to start at the very beginning. This involves choosing the right keywords that represent your core business. Here’s how!
 
Search engine optimization is the key to achieving high rankings with top search engines.  Without good SEO skills, your site simply won’t show up near the tops of those rankings and you won’t be connected with a good supply of potential customers. Even if you understand what SEO is, you still need to understand a few more important points about how to do search engine optimization effectively.
 
Choosing Keyword Phrases
 
Any SEO activities must begin with you selecting specific keyword phrases with which to work.  These phrases are important because they will be at the heart of your content.  More importantly, these are the words you predict people will enter into search engines in order to find the types of products or services you offer. The good news is you don’t have to be psychic to choose these keywords.  You’ll find several free tools on the Internet and many Internet marketing products come with keyword finding tools.
 
Here’s how it works
 
Think of a phrase you might use if you were a potential customer for your site.  Go to the tool and enter the phrase.  Let’s say you sell an ebook on dog training so you naturally choose the phrase “dog training” to enter into the keyword tool. Usually, the tool will give you the search engine volume for the phrase you’ve entered.
 
That lets you know how frequently people are using the term in their searches.  For “dog training,” you’ll probably good average to high volume results.  That means it’s a good possibility but most keyword tools also show you how many of your competitors are also using that keyword for their optimization.  If that number is very high, your chance of ranking well using that keyword phrase with your SEO is going to be reduced.
 
The good news is that the keyword tool should also show you a list of alternative keywords that you could use in addition to or instead of the one you initially entered.  For example, “best dog training” may still have good search volume but it may not be used by as many competitors.  If you optimize for that word, then you stand a better chance of achieving a solid ranking thanks to your Search Engine Optimization. You might also choose a phrase like “pet obedience school” which has almost no use by your competition but does have low search volume.  That means some people are searching for the phrase but not many sites have utilized the term.  It could be a good bet for decent rankings as well.
 
Next SEO Steps
 
You should choose more than one keyword for your efforts.  Remember the more words you optimize for, the more you increase your chances of scoring high in the rankings for at least one of the terms.  Plus, showing up in search engine results for multiple terms means you’ll have even greater exposure to potential customers and leads.
After you’ve chosen several words, you’ll need to begin constructing your content around those words.  Although a little tricky, Search Engine Optimization isn’t as challenging as you might think.
 

 
Below are the list of tools and resources many successful internet marketers have been secretly using to help them succeed online but was never revealed to the the public!!! CLICK HERE to get a detail review of each of the below products.
 
#1 Most Reliable Web Hosting Company
Cheap And Best Web Site Hosting Company With Discount
 
Use Coupon Code limalan25off to
Get 25% off Your Hosting Fee
Only At This Website Right Now
While Discount Still Available !!!
 
 
#2 Reliable Autoresponder
For Your Email Marketing Effort
And Retaining Customers
Turn One-Time Visitors Into Active
Subscribers
with AWeber Email
Marketing
 
#3 Top Traffic Generation Method
To Your Website
With Article Marketing

Online Internet Article Marketing With Article Marketing Domination

 
#4 Ride On Top of Article Marketing
For More Traffic To Your
Website With Video Marketing
Audio Video Marketing - Online Video Marketing
 
#5 The Best Spinner
The Most Powerful
Article Spinner Software
article spinner software 
 
#6 Must Have Tool For Affiliate Marketer
Affiliate Link Cloaker - Affiliate Link Cloaking Software To Cloak Affiliate Link
 
#7 Impressive Keyword Research
And Niche Finder Tool
best keyword research seo tool - keywords suggestion tool 
 
#8 Get And Own
Your Master Resell Rights
Products And Gain
100% Profit For Yourself !!!
ebook resale rights 
 
#9 Protect Your Online Business Today With The Proper Website Legal Forms At An Affordable Price
Website Legal Forms Generator